The communication of the image of the Higher Education Institute, IP (IES, IP) must be guided by rigor, coherence and consistency at all levels and communication media.

The IES, IP Identity Standards Manual establishes the fundamental principles and rules for the correct use of the institution's visual identity. Its rigorous application ensures the coherence, homogeneity, and integrity of the institutional image, contributing to the recognition and affirmation of a unique, solid, and consistent identity.

Compliance with the standards defined in this manual is therefore essential to ensure a cohesive, uniform and easily recognizable visual language, regardless of the medium or support used.

All the rules established in this manual must be strictly respected and applied in any medium, format, or context of communication of the IES, IP.